The Full Story
Built by creatives and educators who understand the influence music and cinema have on young people—and the responsibility to turn that influence into opportunity.
Culture can shape a life. We choose to shape culture with purpose.
The Beat & The Frame Arts Institute was founded by a team of creatives and educators who understand firsthand the powerful influence music and cinema have on young people. What students see and hear can shape how they view themselves, their communities and the world.
Rather than standing by and criticizing negative influences, we choose action. Through intentional programs in music and cinema, the Institute uses the arts as a tool to encourage critical thinking, positive expression and personal growth.
By partnering with schools and communities, we help students develop creativity, collaboration and storytelling skills while seeing new possibilities for their lives.

Educate, mentor and support artists.
The Beat & The Frame Arts Institute is a program of Just Be Reel dedicated to educating, mentoring and supporting artists at the intersection of music and film through workshops, mentorship and public programming.
Creative access for every voice.
We envision a world where music and film are accessible to all, empowering diverse voices to tell stories, share culture and connect communities.
Transformative arts experiences.
We support underserved youth through creative education that develops life skills, artistic confidence and meaningful community engagement.
The standards behind the work.
Every program is grounded in access, excellence, mentorship, community and responsible stewardship.
Let’s work together.
Bring a workshop, mentorship experience or creative partnership to your school, organization or community.