JUST BE REEL FOUNDATION · BIRMINGHAM, AL1-877-752-0780 · info@justbereel.org
About

The Full Story

Built by creatives and educators who understand the influence music and cinema have on young people—and the responsibility to turn that influence into opportunity.

Who We Are

Culture can shape a life. We choose to shape culture with purpose.

The Beat & The Frame Arts Institute was founded by a team of creatives and educators who understand firsthand the powerful influence music and cinema have on young people. What students see and hear can shape how they view themselves, their communities and the world.

Rather than standing by and criticizing negative influences, we choose action. Through intentional programs in music and cinema, the Institute uses the arts as a tool to encourage critical thinking, positive expression and personal growth.

By partnering with schools and communities, we help students develop creativity, collaboration and storytelling skills while seeing new possibilities for their lives.

Musician playing saxophone under stage lights
Beat + FrameMusic and film become tools for voice, discipline and connection.
Mission

Educate, mentor and support artists.

The Beat & The Frame Arts Institute is a program of Just Be Reel dedicated to educating, mentoring and supporting artists at the intersection of music and film through workshops, mentorship and public programming.

Vision

Creative access for every voice.

We envision a world where music and film are accessible to all, empowering diverse voices to tell stories, share culture and connect communities.

Commitment

Transformative arts experiences.

We support underserved youth through creative education that develops life skills, artistic confidence and meaningful community engagement.

Our Values

The standards behind the work.

Every program is grounded in access, excellence, mentorship, community and responsible stewardship.

Artistic ExcellenceEncourage innovation and high-quality work in music and film.
Access & EquityLower barriers so artists of all backgrounds can participate fully.
Education & MentorshipFoster learning, skill development and guidance.
Community EngagementStrengthen cultural dialogue and local creative ecosystems.
Integrity & StewardshipOperate transparently and responsibly under the parent nonprofit’s governance.

Let’s work together.

Bring a workshop, mentorship experience or creative partnership to your school, organization or community.

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